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Introducing our new brand tagline

Hang Vo, Chief Executive Officer, Sacred Heart Mission
Author
Hang Vo Chief Executive Officer
21 January 2025
Hop. Heart. Home. Text

The New Year is off to an exciting start! We have a lot planned for the next six months as we work through year one priorities of Strategy 2030.

As we move forward, it’s essential that the Sacred Heart Mission brand evolves to support the goals and priorities we hope to achieve.

To align the brand with Strategy 2030, we have developed a new tagline, with support from staff, the board and members of the Executive Advisory Group on Lived Experience (EAGLE).

I’m so excited to share it with you today:

Hope. Heart. Home.

“Hope” conveys Sacred Heart Mission’s unwavering belief in the dignity of every individual. Hope also reflects our vision of a fair and inclusive society where everyone can live a fulfilling life.

“Heart” signifies the compassionate and trauma-informed approach that Sacred Heart Mission takes in its work. Our services are delivered with empathy and a deep understanding of each individual’s unique needs.

“Home” captures the essence of what Sacred Heart Mission strives for – a sense of belonging. We offer a foundation of support, working with individuals to achieve housing, stability and community.

Hope. Heart. Home. embodies the core values and purpose of Sacred Heart Mission, capturing the essence of our commitment to those most in need. We believe in the inherent dignity of all people, offer compassionate services and aspire for a hopeful future where everyone belongs.

You will see this tagline reflected across our channels, and I invite you to discover our refreshed homepage to see the tagline in action!

Thank you for being with us as we continue on our journey to serve more people and more communities.

Warm regards
Hang, CEO