Give a Frock

Did you hear about our ‘Give a Frock’ campaign at this year’s Brownlow Medal red carpet?

Last year we made our first dazzling Brownlow Medal red carpet appearance when we dressed D'Arne Finnis, Karen Masson and Jo Richardson - partners of St Kilda Football Club’s Chief Executive Officer, President and Coach.

The ladies stole the limelight on the red carpet, dressed in pre-loved fashion and accessories sourced from our op shops.

This year, we made another Brownlow Medal red carpet appearance, but this time with the support of the AFL.

Women of the AFL will #Giveafrock from this year’s football gala celebration the Brownlow Medal and other AFL-related events, to be auctioned off at our annual Chapel Street Op Shop Auction in November.

Money raised from the auction will go towards our Women Services including the Women’s House, which is a welcoming and safe environment for women.

The cost of running the Women’s House is $830,000 per year. This covers staffing, food, activities expenses, vehicles, emergency relief and the physical cost of running the house.

Of this amount, $280,000 is provided by the Victorian State Government and City of Port Phillip.

The remaining $550,000 is generated from the community through Sacred Heart Mission Opportunity Shops and fundraising activities.

Channel 7 footage:

We are very grateful to the generous donations from the AFL women involved in #Giveafrock for the inaugural Brownlow Gown Charity Auction
Laura MacLachlan
D'Arne Finnis
Emma Giles
Susan Alberti
Janine Goyder
Hester MacKinnon (gown by Gwendolynne)

Elisha Rodriguez (gown by Silvana Tedesco)
Jacinta Franklin
Florencia Pyke
Kelly Ireland
Carolyn Gilchrist
Marty Dangerfield (gown by Georgia Young Couture)
and many many more women from the Essendon, St Kilda, Richmond, Sydney Swans and Carlton Football Clubs as well as from AFL House.

To support the Give a Frock campaign;

Shop or donate at the Mission’s new op shop, 110 Commercial Rd Prahran, where the gowns will be showcased;

A donation of $50 will fund one woman’s visit to the Women’s House and $100 will provide meals for a month for one woman. Donate here

Attend the Mission’s Chapel St Op Shop Auction which includes the auctioning of the frocks at the Prahran Town Hall, November 2;

Engage via social media - #giveafrock,  twitter - @scdHrtMission, Instagram - @sacredheartmission @sacredheartshops.

Bid on our #GiveAFrock gowns at